Every year the new models will one-up the previous generation, using more and more ocean-bound plastic until someone gets paid to stand just upstream from the first guy throwing bottles and wrappers into the river to satisfy demand.

That… that would be pretty cool.

Remind me a story when French government in Vietnam started to pay bounty for rats tails

This is basically what the ocean cleanup project pivoted to.

What does that even mean though? Does it mean:

- 20% of the plastic in the entire device was recycled?

- 20% of the plastic in the box (as the context implies) was recycled?

- 20% of the recycled plastic was ocean-bound and the device is all or mostly recycled plastic?

- Is it some sort of 20% plastic-grade and the plastic was all ocean-bound?

- Did they capture ocean-bound plastic somewhere, used 20% for these boxes, and released the other 80% back into the ocean?

- Did they mean specifically "Ocean Bound Plastic" as a specific term (OBP) and not "ocean-bound-plastic" as a generic term? In that case, this website explains [0] that it would be 80% of all plastic that would end up in the ocean and that certifiable OBP is not commercially recyclable [1]. So... it's not OBP by definition then as OBP excludes all plastic that can be recycled commercially and this was?

- ???

When I clicked the 'Learn more' link next to it, the figure wasn't in the source page. There doesn't seem to be any source page for this, although a lot of news outlets are quoting it (in different interpretations). It seems like they were trying to greenwash something, though that article is wishy washy anyways.

[0] https://www.obpcert.org/what-is-ocean-bound-plastic-obp/ [1] https://www.obpcert.org/what-are-obp-credits/

It means they recycled the sprues from injection molding instead of throwing it in the river. About as truthful as carbon credits really.

20% ocean-bounded-plastic with 100% mussel smell. Double win.

ig it is better branding than "20% recycled plastic"