At some level, take their mandated-by-regulations word for it? -- these regs are written in blood, and they say to buckle your belt, not only when the sign is lighted, but also any time when seated at your seat.
Boeing has done a good job of reminding us of some non-turbulence reasons to buckle up. You might also get sucked out of an unsecured exit door plug on a 737. :) I haven't heard that one mentioned in a safety brief yet.
In the pilot circles I frequent, the joke about seatbelts is that it helps accident investigators more easily count the deceased among the wreckage. So there's some YOLO fuel for your next trip. This was a freak occurrence. It's sad and it sucks. The injuries to passengers were likely preventable -- less so the cabin crew. New word is that the fatality was a cardiac event -- no belt buckle helps anyone there.
In this case, a seat belt would have likely saved the person - heavily injuring yourself is quite traumatic (tautologically) which increases the risk of cardiac events. In any case, injuries due to turbulence are extremely common as far as injuries in airliners go.
I mean, I don’t really know how to say it without sounding like a git. This is simply what you do. What “everyone” does, for a loose definition of everyone. The “everyone” that wears seatbelts in a car, for example.
Genuine question: you know you should wear seatbelts if traveling in the rear seats of a car as well, yes ?
And I religiously wear one in a car - just like any sane person.
I'm really sorry not to be the strawman that people in this thread seem to be craving.
Unless I come from an alternate universe - most people wear their seatbelt during take-off and landing and when the seatbelt light comes on.
I wear mine through most of the flight but I only started doing this fairly recently because I learned more about turbulence.
I'm not defending ignorance at all. I'm simply describing how poorly the risks are communicated and the reality that most people I've observed don't wear seatbelts for the entire duration of a flight unless the warning light comes on.