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Re:20 lines of code that beat A/B testing every time by andrewreds on Wednesday May 30, 2012 @04:09AM (#4041889)
re #1,

could this be solved with an exponential decay?

aka, saying that a click from 1 month ago is less valuable than someone clicking today.

By tweaking the decay you could change how quickly the algorithm will sway when the conversion rate changes.

EDIT: I just saw that rauljara suggested this below: https://news.ycombinator.com/item?id=4040230

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