Generic names have to be approved by two independent authorities and are chosen to improve safety by avoiding mixups and to suggest their function and relationship to other drugs. They are deliberately not very similar to the brand name.

https://www.latimes.com/business/lazarus/la-fi-lazarus-drug-... https://www.pfizer.com/news/articles/ever_wonder_how_drugs_a...

So, good or bad, not really in the hands of drug makers.