I'm being moderately facetious with "turn off the machine", but - there isn't another Facebook. Facebook has a billion active users, and the Facebook algorithm, Facebook groups, and Facebook interaction design patterns are phenomenally powerful in affecting social discourse. As structured, they nudge towards discord, they reward clannishness, they propagate outrage, they generally push the worst versions of ourselves, and they do so while pushing every dopamine button we've managed to find in the human brain to make people stay within that environment. All of that is Facebook: all of that is what Zuckerberg built, and all of it follows his command. We can lump Instagram and all its various properties in there, too.

I don't know what a version of Facebook looks like that doesn't promote the apocalypse, but I'm also not the guy with his hands on the wheel, and that guy also seems scared of what it's doing. I'm also not particularly sympathetic to the "_someone_ would've sold those kids drugs!" argument.