It's still pretending. Sometimes it works out for us, but don't forget that as soon as they feel that they'll make more money by polluting more or exploiting workers more they'll do those things.

Be cautious about putting your faith in an image spun by PR campaigns and advertisers. Corporations have shown time and again that they're perfectly happy to lie, greenwash, and spend huge amounts of money to keep up their PR appearances while not always living up the that image. If we're interested in results, we need better transparency and accountability than what we have. Too often what we get is just a comforting fantasy.

That's fair, but if they backslide we can at least serve up bad PR to bring them back into line, possibly? I agree though that there's always the chance they'll calculate the savings from being evil out weigh the costs of bad PR...