I agree it's fundamentally different in application which I think will have a large impact (just like targeted advertising with optimisation vs billboards), but my point is that given people know you can just write anything and yet misinformation is abound - I don't see how knowing that you can fake any picture or video or sound leading to a situation where everyone just stops believing them.
I think unfortunately it will massively lower the trust of actual real videos and images, because someone can dismiss them with little thought.
It's hard to know what to believe if you get a phone call with the voice of your child or colleague, and your "child"/"colleague" replies within milliseconds in a convincing way.