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Re:It's 2012, HTML5 is awesome, and I'm surfing a PDF by cookingrobot on Monday May 28, 2012 @02:39PM (#4034478)
Here's an experiment with showing "just the content" http://www.shopobot.com/shop

Online stores show so little of what they're actually selling - we wanted to try stripping out everything that isn't the products. (using shoes from Amazon as the example here)

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