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Re:It's 2012, HTML5 is awesome, and I'm surfing a PDF by huggyface on Monday May 28, 2012 @01:34PM (#4034233)
People don't want to just "see the content".

That is presumptuous: Most users have zero choice in the matter.

Re:It's 2012, HTML5 is awesome, and I'm surfing a PDF by Domenic_S on Tuesday May 29, 2012 @02:08AM (#4036169)
Users have a choice: they go to another web site.
Re:It's 2012, HTML5 is awesome, and I'm surfing a PDF by huggyface on Thursday May 31, 2012 @11:21AM (#4048455)
So if I like the content of site A, but not the presentation of site A, my choice regarding the presentation is to visit site B?

I think you're confused and you aren't really keeping up with the conversation.

Re:It's 2012, HTML5 is awesome, and I'm surfing a PDF by Domenic_S on Thursday May 31, 2012 @02:52PM (#4049697)
Touchy, touchy. In the context of the OP, if the user liked the shoes but not the website, she could order them on Zappos (for example) instead.