Outrage is profitable, it drives engagement, and encouraged by these platforms algorithms. And when everyone sees so much outrage all the time, it normalizes it on the platform so even if you're not seeking income from it, that's the default stance.

People love outrage. Many are not aware of it though.

If you're engaging with it, it's for you.

I disliked the ad. I wasn’t outraged. I take a nuanced view that it was a piece of creative poised to be an impressive addition to Apple’s advertising laurels that missed the mark because its creators failed to account for a growing cultural unease.