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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by quesera on Friday May 10, 2024 @02:40PM (#40322399)
I won't speculate on how hard the ad agency worked to source a low-cost piano.

But used pianos go unsold for under a hundred dollars all the time within an hour's drive of major US cities.

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by hinkley on Friday May 10, 2024 @04:35PM (#40323526)
I feel like people have bought into the PR.

Everything in that press was a representation of a real and useful thing, and the people who hate this commercial the most seem to have substituted a real and useful thing for the simulation of one. Whereas the moment the cans on the piano were crushed, I thought, "wow that old (busted?) piano is holding up well."

Practical effects are not only full of fakery, they're also the origin of a lot of the tricks known to the world.