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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by TeaBrain on Friday May 10, 2024 @12:44PM (#40321049)
There is no such thing as bad publicity when you are not yet established. When you are already a recognized and popular brand, such as Apple or AB InBev, it can hurt revenue, such as how AB InBev suffered from lower revenue following their own advertisement backlash.

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