Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by moralestapia on Friday May 10, 2024 @09:31AM
(#40318759)
Do you have any numbers to better understand that trend? (I don't, btw)
I have the impression that the opposite is happening.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by AlanYx on Friday May 10, 2024 @09:38AM
(#40318837)
The numbers on the vinyl album renaissance are probably a good illustration. They're undergoing nonlinear growth, and have either surpassed CD sales or are neck-and-neck, e.g.: https://www.statista.com/chart/26583/music-album-sales-in-th... Though it's also interesting that actual CD sales have levelled off too, after dropping for years.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by jwells89 on Friday May 10, 2024 @10:46AM
(#40319676)
Other analog media like minidisc has also seen a notable uptick in popularity, albeit not nearly as much as vinyl.
Also while not analog, iPods modded to be a bit more modern (replacing their mechanical HDs with higher capacity flash and adding haptics and Bluetooth among other things) have also been popular lately.
Offline music is definitely seeing a resurgence.
The thing is, people are starting to do that more and more. Even John Gruber, iPhone enthusiast extraordinaire, has started carrying a real camera around again. Fujifilm hasn't been able to keep their smaller mirrorless cameras in stock for the last four years. Notebooks and pens are back for a lot of people. Even wristwatches are undergoing an enormous renaissance in popularity.
The cultural zeitgeist is shifting. Whether it's a reaction to a sense that software is eating the world, or a reaction to the ubiquitization of AI generica, or a quest for authenticity, I'm not sure. But this ad is badly out of step with that cultural trend, and the dystopian lighting, framing, and the popping eyes on the stress ball certainly don't help either.