News for hackers. Stuff that matters.

A comment on Apple apologizes for iPad 'Crush' ad that 'missed the mark'.

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by stephc_int13 on Friday May 10, 2024 @09:10AM (#40318559)
One of the reason this ad was so badly received is that Apple reputation has been degrading for a while now. And we're seeing the tipping point, they are in their villain arc, not sure if they can repair that.

Reputation is built by the drop, and consumed by the bucket.

[ Parent | on HN ]
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by hobbescotch on Friday May 10, 2024 @10:27AM (#40319447)
Their Apple vision ad was very dystopian feeling and to me looks like the same team did this one. They seem really out of touch. Very negative vibes in these recent ads.
[ Parent | on HN ]
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by stephc_int13 on Friday May 10, 2024 @10:35AM (#40319525)
Ultimately, this is Tim Cook. The guy is a control freak, pretty much like Jobs was, but with different views and taste.

I find Tim Cook presence extremely chilling, highly sociopathic vibes.

[ Parent | on HN ]