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A comment on Apple apologizes for iPad 'Crush' ad that 'missed the mark'. Parent comment

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by sanderjd on Friday May 10, 2024 @08:53AM (#40318369)
I mean, they obviously didn't execute it well, since so many people had this kind of reaction to it, but the point seemed to me to be that all those "things of aesthetics and soul" are smushed into this one very thin thing, not that they are destroyed.

But sure, I can see why people don't like it.

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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by dtjb on Friday May 10, 2024 @09:40AM (#40318852)
they were gratuitously and violently destroyed, with shrapnel and debris flying in all directions.

these hydraulic press videos are popular because they crush things. they don't create artful unions, they pulverize.

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