Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by Workaccount2 on Friday May 10, 2024 @10:11AM
(#40319250)
I think the real sore spot it hit is outing all the faux creative types who think owning an Apple product makes them creative.
Apple probably looked at usage stats and saw that 100x as many people use the ipad as piano than hook up an actual piano.
The whole point of apple is that its aimed at the "creative" segment. Whether they are actually creative or not is another matter. One of the core pillars of apple's appeal is that creative people use it's stuff.
The main pitch is that Apple helps you be creative as an augment. Look at all the other Ads they pitch to creatives.
The ironic thing is that the advert neatly sums up what the tech/media giants are trying to do to the creative segment (and have been doing for a while)