Is this the first time you're seeing marketing copy? This is an entirely normal thing to do. Apple has an advantage with the SoC they are releasing today, and they are going to talk about it.

I expect we will see the same bragging from Apple's competitors whenever they actually launch the chips you're talking about.

Apple has real silicon shipping right now. What you're talking about doesn't yet exist.

> A newsworthy success would have been only if the new M4 would have had at least a triple performance than it has, so that the competitors would have needed more than a year to catch up with it.

So you decide what's newsworthy now? Triple? That's so arbitrary.

I certainly better not see you bragging about these supposed chips later if they're not three times faster than what Apple just released today.