We're also using it in production. And people might laugh, but naming something which looks fine/cool/quirky on paper, but is actually terrible in practice is a big con. The amount of frowns and laughs we got from colleagues is staggering and a hindrance to implementation and using a product.

We've called it "tray-feek" and it was half ok, then we actually had a call with the official support and they told us its pronounced same as regular "traffic". So any discussion about that proxy goes with: "so we're receiving traffic on our public load balancer which used traffic's native load balancing to send traffic to traffic's pods...". It sounds stupid because it is stupid.