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Well said. This is not so much different from targeting a product brand - first you need to deliver on something that your audience wants. Then you might expand... cautiously.
Delivery is key. If you don't deliver something useful in a meaningful time period - throw the brand away - it's already useless. Pivots are more successful if you already have some traction.
If you do get lucky and delivery something useful within a meaningful time period, then you must keep delivering. You can expand scope, but never waver on the original promise (or an underlying principle on which the promise is based). Dilution is a big risk here.
More successful is to create separate brands and weave them together. This takes great skill, but forges an even stronger presence.
> Optional code that activates automatically according to criteria you specify (e.g. SOPA returns).
I think Facebook has a similar thing called "causes"?
1) Add nothing to the conversation. Just upvote if you agree; also commenting to that effect adds nothing.
2) They clutter up the comments, so they are actually worse than not commenting at all.
I seem to recall a previous version of the style guidelines actively encouraging us to downvote such posts in order to train newer accounts to stop doing it. But I might not be remembering correctly.
In any case, I can pretty much guarantee that's why you were downvoted (and I didn't downvote you, personally).
Yes there are advantages and drawbacks of showing the upvotes-downvotes but one drawback is that you create a need for "I agree"-comments.
"With great power comes great responsibility," etc.
A very common mistake on the internet is to see a group interested in some topic, and to mistake the group for the mass of individuals that make it up, to think that the group itself has some sort of individual ontological existence, and that the individuals are somehow stuck to this "group" thing. If this experiences any success at all, calls will be issued by the hundreds to take this platform and group of people and get them to do something else. Perhaps even something nice sounding. And if you give in, you will in mere minutes destroy the entire thing, because there isn't actually an entity that can be led around... instead, there is a whole bunch of individuals who will rapidly and correctly conclude this thing is no longer what they signed up for, if they wanted a general advocacy group they'd do something else, and the whole thing will dissolve in a puff of smoke.
It's a great idea, but it needs to stay laser-focused on the Internet freedom issues that created it, and nothing else. No matter how tempting. You can not take the resulting group and use it like a handle to move people's opinions around in any direction.