Make a beautiful website and you'll attract a crowd of detractors lamenting your use of custom web fonts and JavaScript animations. Only a plain website with minimal styling is allowed. These detractors will make quite sensible arguments about how you're wasting precious bandwidth and opening users up to security vulnerabilities with your divergence from a stock-standard HTML file, but I think there's something more at play here -- a kind of aesthetic tribalism. A religion that states that there's only one way to build for the web, and that's with a payload of less than 1kb. Developers who care about beauty have become the enemy of our people, and they must not be allowed to take any ground.