I'm generally okay with Ads, that is fair. But I'm not okay with tracking, consolidating data about me from different sources, analyzing it and selling that. It is too hard to understand how that may impact me and others.

Imho, the problem with "consent to ads or buy a subscription" is that it becomes the new CableCARD [0].

I.e. all companies really want to be in the business of tracking customers, because they can repackage derivative products and increase their revenue.

So the "subscription" option ends up experiencing a lack of support, mysterious technical issues, underinvestment, etc.

End result, customers don't choose it, which businesses use to lobby for further eroding mandates.

You can't force a company to provide and support a product they don't want to. You can force them to turn one off.

[0] https://en.m.wikipedia.org/wiki/CableCARD