I'm surprised no one commenting has really got this point. The truth is Google has a choice about the model it uses, Google has created the advertising industry online.

Again, you disclaim Google of any responsibility for choice but hold the author to one? Doesn't that biased difference strike you as jarring?

That's the point here. Everyone seems to complicate it; it's pretty simple.

I'm not against you specifically, I just think this is a clear issue. Admittedly, not a lot of people grasp this right now.