That doesn't scale.
AFAICT, Google didn't go to the effort of creating vague objectives for people to fail at. Instead they've blanket cut teams regardless of their success or performance.
Re:Google Earning Q1 2024 [pdf]
by hn_go_brrrrr on Wednesday May 01, 2024 @02:40AM
(#40220239)
What you're observing is that companies lie, not that there aren't differences between the two.
Layoffs can make it look like the company is having problems so instead of doing that they will create vague KPIs so that employees will not meet them so they can be fired.