Need more data to see the big picture.

The number of people who don't see their bottom line growing, but are spending on ads, getting views is not reported anywhere.

Would also be interesting to see if ad budgets of the largest spenders are increasing with time once market capture is complete.

"Everybody generalizes from one example. Well, at least I do."

Maybe not. But your brain noticed those brand names and when you need a product in that category they are more likely to come to mind.

It’s actually shocking if you think about products from your childhood which are no longer advertised and have completely dropped out of public consciousness.