They think if they say it enough times they’ll eventually get it right one day to have their I told you so moment.
The smart money is always going against their hate. It’s not enough to stop using their services, but to also convince their friends and family to switch to their choices.
"Google is dead, no one goes there anymore" is one of the most tired takes I see frequently on HN. It's nice to hear someone express the self-awareness to realize that what they see in their immediate circle is not representative of reality.