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Re:Morgan Stanley, Goldman Sachs Sued Over Facebook IPO by SagelyGuru on Wednesday May 23, 2012 @04:10PM (#4015058)
Because the stock price people are asked to pay at an IPO (or at any time) is based primarily on projections.

So, 'Mom and Pop' got projections A which made $38 sound like a reasonable price, whereas the big boys got projections B which told them to wait till the price settles on $10.

Re:Morgan Stanley, Goldman Sachs Sued Over Facebook IPO by MartinCron on Wednesday May 23, 2012 @05:54PM (#4015518)
'Mom and Pop' got projections A which made $38 sound like a reasonable price

That's only half true. $38 never really looked like a reasonable price.