> they don’t make their own search engine

Curious then, why they keep recruiting search engineers[1]. And why they run a web crawler[2]. And why typing "Taylor Swift" into safari offers a Siri Suggested website before Google.

I guess what people mean by search engine is "show ads alongside web search to as many people as possible"?

1: https://jobs.apple.com/en-us/details/200548043/aiml-senior-s... 2: https://support.apple.com/en-us/HT204683