Historically, Hyundai/Genesis charged $300/yr for BlueLink connected care. Think my 2023 Ioniq 5 is one of the last (EV) models with that yearly charge, and that year's Ioniq 6 and subsequent models get it free.

Unfortunately, I don't think they're planning on offering it free to my model or earlier, and I don't know if the same deal exists for ICE cars.