I think you're not alone. You're not just buying a car, you're buying into a brand. You'll be seen in it often, in public, it's not like some guilty pleasure you can indulge in the privacy of your home late at night.

Musk's behavior excites some, but much like Trump, who he approximates, he turns off a lot more, and arguably a proportionally greater percentage of his target market.

Musk could do himself (and his shareholders) a lot of favors right now by handing over running of Tesla to someone else, but it's unlikely his ego will allow him to do that.