Nice idea, but the first thing that comes to my mind is there is nothing on the landing page that puts my privacy concerns to rest. I see that you mention you won't do anything shady with my data, but that is only mentioned once I click through a few pages. Maybe a small link on the homepage detailing your privacy terms and use of my data. Remember, email is one of the most privately guarded possessions one can have on the internet. It isn't something I will give random services access to without some serious vetting prior.

This is very true, thanks for reminding us... Privacy is obviously a huge issue, if we are going to be accessing your emails, so you're right we do need to make it a bit more obvious that the service is completely secure.

We would never store any of your emails on our servers, we would only store your oauth token/secret (with Gmail) or your login details (if using another provider)..  The rules engine would be a black box where the email simply goes in one side and actions are triggered out the other side so to speak...

How are you integrating with mail services? Are you able to connect to Exchange 2007?

Do you support sending text messages natively, or is that covered as a 3rd party webhook/service?

Are you able to read subject lines and take action based on them?

We connect to Gmail using their XOauth IMAP implementation, which we hope will become more standard in the future, but for now other services we are mainly using native IMAP connection, so you will have to give us your username/password (we are working on making this as secure as possible).We are also planning to offer exchange support, but this is very much work in progress.

Text message support will be native using twilio, and we are also planning native mobile apps to perhaps integrate more deeply with push notifications etc.

As for emails, we are able to read all of the email content including headers, and as a user you will have the ability to trigger actions based on any sort of regular expression as well.

Hey, best of luck to you. Here's what I wondered (as a gmail user) when I got to the landing: how is this different from the rules in gmail? Are the rules good enough to give access to my email?

Thank you.  The rules you can set within the platform give you a lot more power, firstly you are able to hook into web services i.e Twilio and push messages that fit a certain criteria straight to your phone. You'll also be able to trigger auto responders based on the behaviour of your inbox i.e if the volume of your inbox dramatically increases you'll be able to set a responder that lets senders know you are being swamped.

Again these are specific uses of the platform, having the ability to analyse your mail and act on it regardless of clients/device opens up a lot of options for really putting your inbox to work.

what's LDN?

London (sorry for shorthand!) - we are currently on one of the accelerators in the google campus.