Perhaps we need a big promotional campaign. Oh! What about "Better Things for Better Living...Through Chemistry", or more simply, "Better Living Through Chemistry"?

We can promote how great DDT is at getting rid of bugs, how PCBs make an excellent transformer oil, chromium(VI) as an anti-corrosion additive, that neat use of tetraethyllead (let's just agree to call it "ethyl", ok?) for engine knock, CFCs for cooling and fire suppresion - why, the list goes on and on.

Rachel Carson? Never heard of her. Superfund? Sorry, I don't read comics.