It's been co-opted into the phrase "AI" in the same vein that "cloud" was used in "Cloud Computing". It's a marketing term to make the technology more appealing. That's why half the people started using the term "AGI" and even with that we see the tech companies leveraging the hype the marketing teams are bringing in while selling the illusion that building a computer smarter than a human brain (something we still barely understand) is feasible in our lifetimes or ever.

(sorry I am just venting my annoyance with it too, I don't mean for this to come off as hostile if it does!)