I don't get it, who buys them? My time is so precious (raising 2 small kids now) that I do quite a bit of research before committing so much of my time to it. There are literally millions of books out there.

Even without kids, life is just so wonderful and intense to actually experience, stuff I pick up for just sitting and reading better have amazing reviews by many thousands. Yes, I won't support much some new starting author this way (but then if he wins say Hugo it gets on my list) but my time and well being is simply higher priority for me.