Re:Tesla is preparing a massive round of layoffs
by JumpCrisscross on Tuesday April 16, 2024 @02:48PM
(#40055752)
> I don't get this behavior
Cars have always had massive social signalling value. Brands, e.g. every sports car driven by a non-professional driver, are built on this.
Like, if you drive a spotless custom-coat sawed-off muffler F-450 in New York City or Palo Alto, people might make assumptions about you based on that information. Same, now, for a Tesla. For many people, this is immaterial. For a few it is decisive. For most, it’s a marginal signal. In a crowded car and even EV market, the switching costs are low.
Cars have always had massive social signalling value. Brands, e.g. every sports car driven by a non-professional driver, are built on this.
Like, if you drive a spotless custom-coat sawed-off muffler F-450 in New York City or Palo Alto, people might make assumptions about you based on that information. Same, now, for a Tesla. For many people, this is immaterial. For a few it is decisive. For most, it’s a marginal signal. In a crowded car and even EV market, the switching costs are low.