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A comment on Performance of a Paid Tweet.

Re:Performance of a Paid Tweet by sakai on Monday May 21, 2012 @03:04PM (#4004328)
It needs to be said front that this is NOT Twitter's ad product, it's some third party service (which likely just broadcasts to a large number of followers for $100).

So, there's no targeting, and the pricing appears high for Twitter's standards (which is priced in cost per engagement or CPE).

Please change the misleading title.

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Re:Performance of a Paid Tweet by latitude on Monday May 21, 2012 @03:20PM (#4004422)
Twitter's ad product is called "Promoted tweets", and they are arguably far less precisely targeted than when tweeting to the followers of a specific account.
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