Even just talking about SDR for the moment, films and TV shows have a lot of work put in so that their color, brightness, sharpness and contrast are just right.

And then modern TV settings apply all sorts of filters that just destroy it.

It's bizarre. I do the same thing you do in terms of calibration and it takes forever. All just to get it to act like a dumb monitor for my Apple TV. I just want it to display the signal and nothing more.

So many people are watching TV and films with weird color, weird contrast, and weird swimmy frame interpolation. And that's before you get to HDR where it's weird dark on top of it all.

It genuinely makes me want there to be either a government regulatory body or else some kind of private-organization seal that guarantees you get a normal-color, normal-contrast, normal-brightness, normal-motion image as filmmakers and TV producers intend. You can have all the other options too, but either make them non-default, or provide a single-click "director's choice high-fidelity (TM)" option to undo all the garbage they add. Or something like that.

Because it's completely out of control.