I've used firefox with adblock/ublock since I first learned about it 20-ish years ago. I have a vpn on my phone primarily because I can do dns adblocking. I gave up most news and social media around COVID times, and haven't watched ad supported tv in 10 years (oh god, I sound like the uni-bomber; lol) - so I forget how bad the cacophony of advertising is for normal people. That everyone who can doesn't instantly install an adblocker on their browser (I think its like ~30-50%) still blows me away...

/rant