It launched at $35/m but now up to $73/month for the base plan, despite having ads. That's $876/y before you even get to the "addons" like sports and HD. About the only reason it can be worthwhile these days if you're going to get raped on a sports TV package anyways so might as well do it via YouTube where it's actually probably not yet as bad as the local cable company and a bit more portable.