> ...and to be clear, Hacker News is not a representative sample of their customers.

I am a customer and I learned about Kagi here. I assume many people are on the same boat, so I wouldn't be so sure about that.

> I am a customer and I learned about Kagi here.

Perhaps I should have said "target customers" where I said "customers", I don't know. But it should not be surprising that "being an HN user" correlates strongly with "finds out about things on HN".

Kagi does zero advertising, only word of mouth (or from social news sites).

I would strongly bet their primary source of customers came via a HN referral.

We are literally their Target Customers.

FWIW I'm a customer and had never read about it on HN until this post. I learned about it from a private Discord programmer community.

Same shit, really.

In fact, HN is the only place I’ve heard anything about Kagi. I’ve done my best to evangelize to non-HN friends though :)

If anything, I’m interested in what the evolution will look like as their customer base expands beyond HN types…

Kagi has always explicitly gone after Hacker News readers as their target customer.

I think that statement is generally true for any random company, but I think for a company like Kagi, HN users are actually a lot more representative of their user base.