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Re:Ask HN: Launching? by izak30 on Tuesday December 16, 2008 @09:50AM (#399511)
Here is the most general thoughts I have on the subject:

If your site NEEDS users to get users, you need a soft launch where you do whatever you can to get users in and keep them, then you have a bigger launch where you can say "Look what we've done with only x users! This is going to be great!"

If your site doesn't need users, then grow organically, 5 or 10 at a time, and work towards an exponential curve.

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