Ask HN: How do I know where my mobile downloads are coming from?
Hi everyone,
Last month, my company launched its first mobile app. The team has been promoting the app all over the place (FB, Twitter, forums, email, Ads, PR, etc). As a result, we have grown to a few thousand users, which is awesome.
The problem is that we have no idea where our users are coming from. We don't know what our most effective marketing channels are. We don't know which marketing campaigns are most effective in bringing users.
How do you deal with this problem? Please list the pros and cons.
Thanks!
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I have several friends who are experiencing the same pain as you.
As a result, I built a free service (Yozio, http://yoz.io) to solve this specific problem.
How it works:
1) Promote your app using Yozio's tracking links. (e.g. yoz.io/aBcDE)
2) When a visitor clicks on a Yozio tracking link, he is redirected to your app store landing page.
3) When the same visitor installs your app, Yozio is notified and tracks the install back to the original click.
We are getting a lot of great feedback. Please give us a try and let us know what you think.
Regards, Kevin
http://news.ycombinator.com/item?id=3994694
When users land on any of my marketing pages, I cookie them in safari. Then when they open my mobile app, I send them to safari, check if the cookie exists, and then redirect them back to the app. This lets me tie installs back to link clicks.
Source: http://www.w3.org/TR/mobile-bp/#d0e1925
http://www.google.com/analytics/features/mobile.html
"If you're an Android developer, Analytics also gives you the tools to monitor the success of mobile ads for your app. You can track activity from a click on your ad to the Android Market to app download. It's a simple way to determine what marketing efforts are most effective for you."
Nothing about iOS conversions on their page.