Re:Ask HN: Launching?
by ahoyhere on Tuesday December 16, 2008 @08:39AM
(#399463)
This man makes some very good points.
To which I'll add: expecting to do a huge launch means you will have to be "perfect" in order to catch this theoretical wave of attention: cuz you will just have that one chance! Which leads to much longer cycles, and a hesitancy to ship, because what if things aren't perfect?
That's essentially "Big Upfront Marketing," or BUM. You see where I'm going with this.
To which I'll add: expecting to do a huge launch means you will have to be "perfect" in order to catch this theoretical wave of attention: cuz you will just have that one chance! Which leads to much longer cycles, and a hesitancy to ship, because what if things aren't perfect?
That's essentially "Big Upfront Marketing," or BUM. You see where I'm going with this.