Counter-point: I rent cars fairly frequently and over the past 30 years I've had three damaged. Case 1 windshield hit by rock and cracked. Case 2 creased driver door via grey pillar in gray colored underground parking lot. Case 3 semi truck with those pointy front wheel nuts max-maxed my passenger door with them. In all three cases the outcome was positive. No excess charges or shenanigans.

otoh Hertz have twice billed me for damage I definitely did not cause. In one case for a scratch on the front air dam that you had to lie down under the vehicle to see (which their agent in fact did when I returned the car). So now I use Avis.