Sam Altman says AI will handle 95% of marketing work done by strategists, agencies, and creative professionals. That would destroy millions of marketing jobs.

There’s been a heated debate about this on LinkedIn. Two of the top marketers in the world have near opposite opinions:

Kieran Flanagan, CMO of Zapier, says the best way to future-proof yourself is fine-tuning AI agents to compliment your work.

Rand Fishkin, Co-founder of Sparktoro, offered to bet $5,000 that less than 5% of marketing jobs are displaced by AI.

Here's my take: AI will create a net INCREASE in demand for marketing, but marketing jobs will change. Marketers who use AI to 10x their performance will thrive. Watch my new YouTube video for more.