Re:Ask HN: Launching?
by peterlai on Tuesday December 16, 2008 @12:55AM
(#399253)
My experience consists of one sample point. WebNotes just launched an invite-only beta with decent success. Alex, our marketing guy wrote a great blog entry detailing the entire experience from preparation to payoff. http://blog.webnotes.net/post/2008/12/15/How-to-Launch-a-Sta.... Our biggest breaks came from having mashable and readwriteweb simultaneous write great reviews of our product. From there, we surfed traffic onto the front page of delicious and were picked up by several other personal blogs and websites. Good luck with implementing your launch!
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I've written to them for a couple projects I made, but never heard a peep back. What does it take to get their attention? Any tips?
We targeted much smaller blogs for several weeks before developing the credibility necessary to approach the larger ones. Also, when approaching the larger blogs, we approached as a company launching a product. Perhaps you should try maturing your projects a bit more before asking some of the larger blogs to cover your work. Do you have any specific projects in mind that you're trying to launch?
I'm launching gigbayes.com though it's more like a public beta/alpha at this point since I figure I'll change it a lot depending on the feedback I get.
Perhaps you're right that it doesn't look professional enough for major blogs to cover.
What is involved in "approaching them as a company"?