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Re:Windows 8 tablet PC makers: We can't compete with the iPa... by Splines on Friday May 18, 2012 @11:06AM (#3992224)
Exactly. Microsoft charges a license fee that represents what it thinks is fair value for the work involved in creating an OS.

Apple marks up the price of the iPad over the hardware costs, some of this includes paying for the iOS engineers.

6 of one, half a dozen of the other.

It's just that Apple is more efficient at producing the entire thing than Microsoft+Intel+Samsung are.

Re:Windows 8 tablet PC makers: We can't compete with the iPa... by beagle3 on Friday May 18, 2012 @06:00PM (#3994247)
> Exactly. Microsoft charges a license fee that represents what it thinks is fair value for the work involved in creating an OS.

Microsoft charges a license fee that they believe will maximize their total revenue (units sold multiplied by price). Fair value is only indirectly related, in the sense that a grossly high unfair price would reduce their total revenue.