True, but a lot of those are premium cards with high fees, ones with implementations that really minimize usage (like the rotating monthly opt-in categories that have limits on how much you can earn), or ones where the user generally has a broader relationship with the issuing bank that makes them net profitable even if the card is a loser.

RH seems to be going for the third option, but I just don't think they're going to be able to make it work in the same way someone like Chase can.