Re:Predictions holds true: "Facebook is a Ponzi Scheme"
by vosper on Thursday May 17, 2012 @02:54PM
(#3988465)
A major difference between Facebook ads and TV ads is that Facebook doesn't completely interrupt your content viewing for several minutes at a time in order to show you an ad - they're easy enough for your brain to filter right out.
It also goes without saying that ads are not their only revenue source. They take a sizable chunk of Facebook credit purchases, and have shown that they are dedicated to expanding their platform. I don't think that Mr. Holiday is looking at the big picture.