I guess my post was triggered by looking through some companies on the recently launched "Made In New York Digital Map" website that showcases New York's startup scene. After clicking through to some sites, I was greeted by the same boilter-plate templates with large image backgrounds with bold headlines and "signup with Facebook/Twitter/Email" call-to-action. I see this trend becoming ever more prevalent with everyone jumping on the twitter bootstrap bandwagon, but not taking the time to tailor their offering or adding a unique twist.