What really gets me is when I'm on a site (Newegg does it too) and I search for, let's say, 4GB DDR3 1333. What comes back in the results? A $3000 PC that has two sticks of the RAM I'm searching for. That's not RAM. That's a product featuring that RAM. Or more to your point, search for HDMI and you get TVs and video cards that have HDMI ports on them. If I wanted to look for TVs, I would have said TV.